When I started my career as a copywriter, I turned into a sponge - I absorbed information from each book, listened to all the audio recordings I could find, studied the best selling ad texts and was interested in them.

And after studying the information from all online resources, I absorbed it at seminars and asked for advice from other copywriting professionals.

And strangely enough, when I sat down in front of the computer, I could not write a single word!

As professional skills developed, I found that the same problem of selling texts arises among other newcomers to copywriting. I wondered if it was possible to become an overly educated writer. The perception of too much information and attempts to apply the knowledge gained all at once can create an informational “jam” and prevent the writing of selling texts.

Fortunately, the problem of selling texts is solvable.

The brain is a machine that can create connections and organize information. Perceiving an excess of information, the brain systematizes it for some time and organizes it in such a way that we can use it.

And what happens when we put this information into a useful format? We will reduce our knowledge to the very basics of copywriting - this is attracting attention, creating an emotional connection, establishing value, demonstrating reliability and closing a sale.

The same thing happens when we learn the rules of grammar. We do not write with the aim of boasting our knowledge of the Russian language, we do it so that our clients feel comfortable reading and that they buy something from us. This means that we need to focus on the basic grammar rules, and pay less attention to the rest.

Whether you are writing fiction or selling text, the reader will be most interested in the reader if you write in the actual voice. When the subject is consistent with the predicate in the number, our words become clear and useful. Nouns in the singular require verbs in the singular, nouns in the plural - verbs in the plural.

In addition, it is necessary to write a sales text in the way our potential customers talk to each other. Unions at the beginning of sentences could bring you deuces at school. But in sales texts they reduce sentences, add tension and sound more natural. It is also normal to use individual parts of sentences. Again, this will make the sentences shorter. And this means more interest and attention.

Finally, in sales texts, many successful sellers do not follow the rules of punctuation relentlessly. Free use exclamation points, commas and ellipses - and people will read your selling text.

Whether we study information about the profession of a copywriter or the rules of grammar - the knowledge gained must be digested and used when writing sales texts. Extra Super Avana for Sale in Australia Online